Rio Tinto and Sodexo and currently building the first prototype of an AI driven drinks fridge to be firstly installed at one of their biggest mine sites, Gudai Darri in Newman.

Exclusive to Winboard, advertisers will have an Australian first opportunity to continually re-target their specific FIFO audience.

With 800-850 workers on site at any given time, with varying 7-14 day rosters, it is estimated that each worker will access to the fridge multiple times on a daily basis. Cameras will track numbers on a daily basis and will be reported back to advertisers at the end of any campaign.

A few details on the screens:

• 1 in 10 rotation with 15 second ads. These ads can be still or video (no sound).
• Due to proximity of customers, QR codes can be placed on ads for ease of direct access to your site / promos, and you will be able to properly track traffic. Looking to embed some additional technology which will allow direct links from the QR code to a checkout (so no re-directs or potential loss of customers)
• Each advertiser on the screen will have industry exclusivity during their campaign.