Advertise Where Culture, Creativity & Crowds Converge

Sydney’s Entertainment Quarter | Moore Park, NSW

Nestled beside the iconic SCG and Allianz Stadium, Sydney’s Entertainment Quarter (EQ) is where Sydney comes to play. It’s a cultural playground, creative hub, and event precinct rolled into one—attracting a dynamic mix of over 5.1 million annual visitors, from families and tourists to young professionals and entertainment lovers.

But EQ isn’t just about events. It’s a living precinct pulsing with activity every day of the week: think midweek moviegoers at HOYTS, Sunday market strollers with prams and lattes, gig crowds lining up for the Hordern, and creatives on lunch break from Disney Studios next door.

For brands, EQ offers a rare advertising environment—where high dwell time, emotional engagement, and experiential readiness intersect.

Why EQ Works for Advertisers

• Diverse Demographics: Gen Z, Millennials, families, creatives, corporates

• Engaged Mindset: Visitors are relaxed, social, and primed for experiences

• Strategic Location: Connected to the SCG, Allianz, and future metro upgrades

• Multi-visit Frequency: Locals return for markets, movies, gigs, and gyms

• Flexible Formats: Both digital screens & static activations