Built in Perth to reach the people nobody else could.
Winboard started with an audience the networks could not sell: fly-in fly-out workers living on mine sites, in camps and in transit, thousands of them, with money to spend and no billboard on the way to work. The spaces existed. The owners existed. Nothing connected them to the brands that wanted to be there. Winboard was built to be that connection, and the same problem turned out to exist everywhere people live, move and gather.
A neutral marketplace, not a media owner.
We own no screens, no sites and no sales territory. Asset owners list what they choose at the rate they set and approve every campaign. Agencies and brands search the whole market by audience, book across many owners on one insertion order, and get proof back. Winboard is the booking, data and settlement layer in between.
Three products, one platform.
The marketplace.
Live listings with specs, availability and owner-set rates across billboards, screens, retail, transit, venues, airports, fleets and owned audiences.
How booking works →
The agency workspace.
Every client, every campaign, one login, one consolidated statement.
For agencies →
Halo.
The audience layer and the activation layer: see who was there, plan audience first, reach them again online.
Halo →Data and analysis for Halo by Mapcite. Campaign and content management through Doohly.
Six people, Sydney and Perth.
Headquartered in Sydney. Listing across Australia.
Winboard is headquartered in Sydney, New South Wales, with an office in Perth, and lists inventory across Australia.
The platform is built for any market with a census grid and device data, which is every developed market. Australia first.
Many of them, for the first time in outdoor.
Brands from property, fintech, QSR, technology, automotive and not-for-profit have planned and booked through Winboard, many of them for the first time in outdoor.
Work with us.
Listing a space, planning a campaign, or building the thing: get in touch.