Every client, every campaign, one login.
Winboard is the neutral booking, data and settlement layer for outdoor and real-world media. Asset owners list what they have, you find it by audience, price it, book it across many owners on one insertion order, and prove it, with the admin off your desk and the audience data in the plan from day one.
Planners and buyers still make every call.
Not a media owner, not a rep house, not a planning tool that tells you what to buy, and not a replacement for your strategy, your negotiation or your client relationship. We take the admin out of the long tail and put better data in the plan. The judgement stays with you.
The convenience of programmatic with the certainty of direct.
One workspace to find, price, book and prove omnichannel inventory across many owners, with the owner still approving every campaign. No surprise rejections after the client has signed off.
Search by audience, not just by location.
Sort sites by the audience type the brief is chasing, not the suburb the screen happens to sit in. Fewer close-enough placements on the plan.
Transparent, owner-set pricing.
Rates visible before you enquire. The estimate you put in front of a client is the price you can book.
Multi-owner buys on one IO.
A pack of sites across several owners as one product, one insertion order, one invoice. Owners settle pro rata behind the scenes.
Owner approval built in.
Every campaign approved by the owner before it goes live, inside the workflow, with a timestamp.
Proof of play in the same place.
Verification and POP upload sit against the IO they belong to. Reconciliation stops being a separate job.
Open to your stack.
Winboard runs as a neutral exchange. DSP connections are in progress so your programmatic team can book through it directly.
Coming soon
Every client, every campaign, one login.
A super admin view across your whole portfolio, with campaigns, approvals, reports and invoices organised per client. Team members see the clients they work on. Finance sees one statement.
Who was actually there, and can I reach them again.
Halo reads who is in front of a site at 1pm versus 4pm from observed, opted-in device-level mobility data, profiles them, and ranks every listed site against the audience in your brief. Then it lets you follow the exposed audience online.
The other half of outdoor, finally on the market.
You already have the national networks covered. What you cannot buy efficiently is everything else: the shopping centre with vacant windows, the stadium concourse, the pub network, the mine site camp, the airport lounge, the fleet, the dispensers in venue bathrooms, the podcast with the exact audience the client wants. Every one has a different owner, a different rate card and a different way of saying yes. Winboard puts them on one listing standard with one booking flow.
One search, one IO, one invoice, one POP view.
Today, six owners means six rate cards, six IOs and six proofs of play. With Winboard: search every listed owner’s live availability and pricing in one place, book a multi-owner plan on a single IO, and get one invoice and one proof of play view back. Audience data sits in the plan from day one.
Search every listed owner at once.
Live availability and pricing across every listed owner, sorted by the audience the brief is chasing.
Build a multi-owner plan.
Add sites from several owners to one plan, ranked by audience match, with the owner’s rate shown before you enquire.
Book it on a single IO.
One insertion order, one invoice. Upload the creative once and we check the fit for every format in the plan.
Owner approves. POP lands in the same place.
Approval is logged inside the workflow, proof of play sits against the IO, and the exposed audience can be reached again.
Brands that have booked through Winboard.
A selection of the Australian and international advertisers who have planned and booked through the platform, direct and through their agencies.
Questions agencies ask.
No. There is no platform fee, no data fee and no subscription for agencies. Winboard earns a share from the asset owner on booked revenue, which is why owners set the rate and you see it before you enquire.
No. Your rates with existing partners are untouched. Where an owner has listed on Winboard you can buy there or direct, whichever is better for the client. Winboard is the extra door into the inventory that is not on any network or DSP.
Yes. Halo audiences can be activated through Halo or exported into your own buying stack. Your client data never leaves your workspace.
Search every listed owner’s live availability and pricing by audience, add sites across several owners to one plan, book it on a single insertion order, and the owner approves inside the workflow. One invoice and one proof of play view come back. How booking works
The whole market in one search.
The audience in the plan from day one. The admin off your desk.