Outdoor used to end at the board.
A campaign runs, people see it, and that was the end of the story. With Winboard the people who were actually in front of your sites are captured as an audience and reached again on social, search and display, so one brief becomes a continuous, measurable conversation from the board to the click to the store.
Exposure to retargeting to click to store visit.
The campaign runs.
Sites booked through Winboard are geozoned for the flight dates.
Halo captures who saw it.
The exposed audience is recorded as anonymised device IDs while the campaign is live. Real people who were there, not an estimate of who might have been.
Halo retargeting reaches them again.
The same audience is targeted across Meta, TikTok, Google, YouTube, Pinterest and programmatic display, with the creative and budget set in the same workspace as the booking.
The result is reported on the booking.
Exposure, retargeting reach, click and store visit, against the campaign it came from, in the agency workspace.
Or take the audience into your own stack. Captured audiences can be exported to your existing buying platforms if you would rather run the follow-up yourself.
Wherever the audience goes next.
The board becomes the first touch, not the only one.
Real-world advertising earns attention that digital cannot buy, then loses the thread. Retargeting through Halo keeps it: the person who saw the billboard on the way to work sees the offer on their phone that night, and the agency can show the client the path from one to the other. Frequency is built across channels instead of bought on one, and the campaign is measured on what people did next rather than on how many might have looked.
Your inventory keeps earning after the campaign ends.
Every time the audience captured from your sites is bought for retargeting, a royalty comes back to you. The site sells because the data proves the audience; the data then sells again.
How owners are paid three ways →Questions about retargeting.
Showing follow-up ads online to the people who were physically in front of your real-world campaign. Halo captures the exposed audience as anonymised device IDs while the campaign runs; Halo retargeting then targets those devices on social, search and display.
The mechanism is similar, but the audience source is different. Website retargeting starts with people who visited your site. Halo retargeting starts with people who passed your billboard, screen or venue, which includes people who have never heard of you.
Devices are opted in to location sharing within their apps, anonymised before they reach Halo, and matched into the platforms’ own consented audience tools. No individual is identified and no personal details are attached. Privacy
No. The captured audience can be exported to your own buying stack. Halo retargeting is the option that keeps booking, retargeting and reporting in one workspace.
The audience capture is included with every booking on Winboard at no data fee. Retargeting media is bought at the platforms’ own rates through Halo or your stack.