Your inventory, your terms.
List what you choose at the rate you set. Winboard brings the buyers, handles the booking, proof of play and invoicing, and profiles the audience on every site you list. You approve every campaign before it runs, and you keep the relationship.
We own no screens, no sites and no sales territory.
Winboard exists to connect inventory that is listed with demand, and to run the booking, proof and settlement so neither side has to. We hold nothing of our own, so we never push a competing site into a plan ahead of yours, and we have no reason to hold a brand back from you.
One platform. Every format, every owner, one booking.
Every view runs on the same listings, availability and audience data. A buyer can search by audience, space, dates and location across every owner on the marketplace and book a multi-owner plan on a single insertion order. You see your part of it, approve it, and get paid.
Marketplace.
Live listings with full specs, creative guidelines, availability and your rate. Buyers book without a round of emails. Multi-owner packs settle pro rata behind the scenes.
Agency workspace.
Campaigns, approvals, proof of play and invoices organised per client, so agencies can put your sites on a plan next to everything else they buy.
Halo retargeting.
Meta, TikTok, Google and display campaigns built on the audience from your sites. Your board becomes the first touch in a measurable sequence rather than a standalone line.
Granular data. Less admin. Easier for everyone.
Your sales team already knows its market. Winboard is a tool that sits beside it: observed audience data on every site by daypart, bookings that arrive with specs, proof of play and invoicing already handled, and results the advertiser can see. Where it surfaces an advertiser who is not on your books, you approve the booking. The tool is the point. New buyers are a by-product.
Bookings, data and a second revenue line.
Booked revenue.
Campaigns from buyers outside your current set, delivered as a single order with creative specs, proof of play and invoicing handled by us. You approve, we administer.
Audience intelligence on your own assets.
Halo profiles every listed site by daypart from observed mobile data. Use it in your own sales conversations, with your own buyers, at no cost to you.
Paid twice.
A share when a brand books because Halo surfaced them, and a royalty each time that site’s audience is bought for online retargeting. Your inventory keeps earning after the campaign ends.
Sell the audience, not just the site.
Halo reads anonymised device-level mobility data around any geofenced site, matches it to census, spend and vehicle data, and turns it into a plain-English report. The same engine that profiles your panels for buyers can profile a brand’s own venue, its catchment or its competitors. Packaged as a product, that data becomes something your sales team can sell on top of the space.
Three products, priced by you.
You set the price on every product, as you do with your rate card. Halo does the data, the analysis, the maps and the written report. Revenue is shared on every report sold and every retargeting dollar. Nothing to build: no data licence, no analysts, no platform.
Your inventory, your terms.
Your pricing.
You set the rate, we publish it as you set it.
Your approvals.
Every advertiser and every campaign passes you before it runs.
Your direct business.
We do not approach advertisers you sell to direct. Give us an exclusion list and we honour it.
Your relationships.
You keep the client on every booking we bring. If they come back to you direct next time, that is yours.
Your commitments.
No exclusivity, no lock-in, no minimum volume, no listing fee.
Your operation.
List one site or a thousand, choose which formats and which dates, and stop any time.
Your systems stay your systems.
Winboard is designed to sit beside what you already run, not replace it. Listings, availability and proof of play can flow through your existing content management, scheduling and verification tools, and any DSP will be able to connect and book directly through the platform.
Brands that have booked through Winboard.
Includes first-time outdoor advertisers from property, fintech, QSR, technology, automotive and not-for-profit.
Questions asset owners ask.
Nothing. There is no listing fee, no subscription and no minimum volume. Winboard earns a share of booked revenue, paid out of the booking, so you only pay when a campaign runs.
Any space an audience passes through: billboards, digital screens, retail and shopping centre sites, transit, venues, stadiums, street furniture, airports, fleets, precincts, mine site camps and owned audiences such as podcasts or newsletters. One site or a thousand.
If you own or control a site with an audience, you can list it once it exists. Planning and signage approval sits with your local council and varies by state; Winboard lists approved, operating inventory.
You do, both. Rates are published exactly as you set them and every advertiser and campaign passes your approval before it goes live, inside the workflow, with a timestamp.
By EFT per booking, to the entity that owns the asset, once the booking is collected.