Who was actually there, and can I reach them again.
Halo is the audience engine inside Winboard. It reads who is in front of a site at 1pm versus 4pm from observed, opted-in, anonymised device movement, profiles them, ranks every listed space against the audience in your brief, and then lets you follow the people who saw your campaign online. It sits inside every booking on Winboard at no data fee.
Outdoor used to end at the board. Halo keeps talking.
A brand briefs you. Halo finds the sites by audience. Once the campaign runs, you can see who actually stood in front of it. That is where outdoor normally stops. With Winboard the same audience is retargeted on social and digital, through Halo again, so the brief becomes one continuous, measurable conversation.
It works on any geofenced location in Australia: roadside, shopping centre, transit, venue, precinct, airport, fleet, mine site camp. If people pass through it, Halo can profile it, and the output reads the same whether the space is a highway billboard or a staff village in the Pilbara.
Sees the audience. Plans audience first. Closes the loop.
Sees the audience.
Catchment, dwell, movement and behavioural profile for every listed site by daypart. Age, household, income, occupation and weekly spend, matched from anonymised device signals to census, spend and vehicle data. Ready-made audiences include QSR visitors by brand, competitor vehicle owners, tradies, private school families and AFL fans by club, plus bespoke audiences built in hours.
Plans audience first.
Put the audience in, get the sites out. Halo ranks every listed space against the brief by who is actually there, hour by hour, not by the suburb the screen happens to sit in. Fewer close-enough placements on the plan, and the sites it surfaces are bookable on the spot at the owner’s rate.
Closes the loop.
Geozone the booked sites, capture the exposed audience as MAIDs while the campaign runs, then retarget those people through Halo across Meta, TikTok, Google, YouTube, Pinterest and programmatic display, or take the audience into your own buying stack. Exposure to retargeting to click to store visit, reported against the booking.
Observed, not modelled.
Most outdoor audience numbers are modelled: a population estimate standing in for the people who might have passed. Halo is built on observed data. Opted-in, anonymised device signals are read around a geofence, matched to household and census grids, and turned into a profile of who was there and when. Data and analysis by Mapcite.
Who actually looks at Australia’s largest billboard?
ANZAC Bridge, Sydney. Device density on the bridge, and where those devices sleep at night.The audience in the plan from day one.
For agencies and brands, Halo is in every search and every booking on Winboard. Search by audience, see the daypart profile on each listed site before you book, and get the exposed audience back after the campaign. No data fee, no separate licence, no extra tool.
How agencies use Winboard →Sell the audience, not just the site.
Halo already profiles every listed site by daypart. For owners that becomes a product: a site audience profile on every rate card, a location insights report delivered under your brand, and a royalty each time the audience from your sites is bought for retargeting. You set the price on every product; Halo does the data, the analysis, the maps and the written report.
How it works for owners →Reach the people who saw it, again.
Halo retargeting takes the audience Halo captured and runs it as campaigns on Meta, TikTok, Google, YouTube, Pinterest and programmatic display, built inside the same workspace as the booking and reported against it. The board becomes the first touch in a measurable sequence rather than a standalone line. Audiences can also be exported to your own stack.
Anonymised, opted in, aggregated.
Halo works on device signals from people who have opted in to location sharing within the apps they use. Signals are anonymised before they reach Halo, matched to household and census grids rather than to individuals, and reported as aggregated audiences. No name, phone number or email is ever attached to a profile. Retargeting runs through the platforms’ own consented audience tools.
Halo in practice.
Questions buyers and owners ask.
No. Halo is available to anyone booking through Winboard at no data fee. Asset owners get the audience profile on their own listed sites at no cost. Standalone location insights reports and audience activation are priced products.
No. It works on any geofenced location in Australia: screens, venues, precincts, retail, transit, airports, fleets and mine sites, whether or not the site belongs to a network.
Opted-in, anonymised device location signals, matched to census, spend and vehicle data, with data and analysis by Mapcite. Outputs are aggregated audience profiles, not individuals.
Yes. Captured audiences can be activated through Halo inside Winboard or exported to your own stack.
Put the audience in. Get the sites out.
Then reach the same people again, and prove what happened next.