Everything a brand wants to know about a location.
Halo reads anonymised device-level mobility data around any geofenced site, matches it to census, spend and vehicle data, and turns it into a plain-English report. The same engine that profiles every listed space on Winboard can profile a brand’s own venue, its catchment or its competitors, whether or not a campaign is booked.
Six answers, one document.
Delivered as a written report with maps, in plain English, built from observed data rather than survey estimates. Data and analysis by Mapcite.
Audience profile.
Who is actually there, by daypart: age, household, income, occupation and weekly spend.
Catchment origins.
Where they come from, SA2 by SA2, ranked by households.
Market share.
Share of households against every competitor in the area.
Competitor territories.
AI-clustered maps of who dominates where.
Opportunity and gap scores.
Where the well-off population that is not visiting yet lives.
Reachable audience.
The devices that can be legally retargeted through Halo.
Three ways to use a Halo report.
Understand your own location: who comes, who does not, where the gap is and which competitor holds it. Useful before a campaign, a new site or a refit, with no booking required.
Put observed audience data in the plan before the client sees it, and report the same data back after the campaign. Every listed space on Winboard already carries its profile; a standalone report goes deeper on one location or precinct.
Halo for agencies →Sell the audience, not just the site. A site audience profile attached to every rate card, and a standalone location insights report your team sells under your brand, produced by Halo, with revenue shared.
How owners sell Halo reports →
Name the location. Halo does the rest.
Give us the site, venue or precinct and the question you want answered. Halo geofences it, reads the observed movement around it, matches it to the census, spend and vehicle layers, and delivers the report with maps. Site profiles on listed spaces are included with every booking on Winboard at no data fee; standalone reports are priced per location.
Then act on it: plan a campaign by audience or reach the report’s audience online.
Hospitality precinct, September 2026.
A study of a venue precinct: audience by daypart, catchment by SA2, competitor territories and opportunity scores for the surrounding population.
Questions about location reports.
No. Site profiles come with every listed space on Winboard. A standalone location insights report can be ordered on its own for any site, venue or precinct in Australia.
A footfall count tells you how many. A Halo report tells you who: their household profile, where they come from, what share of them you hold against competitors, and which nearby households are not visiting yet. It is built from observed device movement, not a sensor at the door.
Yes. Market share and competitor territories are standard sections, and the opportunity and gap scores show where a competitor holds households you could reach.
Yes. Device signals are opted in and anonymised before they reach Halo, matched to household and census grids, and reported as aggregated audiences. Privacy